EarthChem™: Appvion’s Sustainable Direct Thermal Product Portfolio

Appvion launches environmentally friendly direct thermal products designed to create a better tomorrow.

APPLETON, WI – Today, Appvion announces the launch of EarthChem™, a portfolio of sustainable direct thermal products aimed at reshaping the paper industry. The EarthChem™ portfolio is home to a range of paper and film direct thermal products that embody the company's commitment to sustainability and environmental stewardship.


"We are thrilled to introduce EarthChem™, a portfolio that reflects our unwavering dedication to sustainability and innovation," said Genevieve Smith, Product Marketing Manager at Appvion. "With EarthChem™, we aim to redefine sustainability in the paper industry, driving positive change and inspiring others to join us in our mission to create a greener, healthier planet."


Appvion’s new portfolio includes the following paper and film direct thermal products: Alpha® Free E, Dispersible E, Résiste® 15% PCW E, Résiste® 165 E, Wavex® PD E, Résiste® Rx E, Résiste® SR E, and CleanSlate™ Film E. Each product within EarthChem™ is carefully crafted to fall under at least one of the three core pillars:

  • Sustainable Chemicals: EarthChem™ includes paper and film direct thermal products that are made with chemicals that pose little to no threat to human health and the environment, via biodegradability. For this pillar, Appvion boasts a patent-pending phenol-free chemistry derived from natural sources, ensuring minimal impact on human health and the environment.
  • Sustainable Materials: Products within this pillar have physical materials within environmentally friendly properties, such as materials sourced from circular economy models. For instance, the base stock to Appvion’s direct thermal label product Résiste® 15% PCW E is manufactured using recycled paper materials, reducing carbon footprint and promoting a sustainable, circular economy.
  • Sustainable Applications: Products within this pillar have a sustainable feature that applies to how a human interacts with it. For example, any Appvion product that is recyclable, compostable, dispersible, or recyclable through repulping programs would fall under this pillar. Appvion's top-coated paper products undergo a sustainable repulping program, minimizing environmental impact and promoting sustainable practices across various industries.


For more information about EarthChem™ and Appvion’s other direct thermal coated products, please visit or contact an Appvion sales representative.


About Appvion

Appvion, an M2S Group company, is a pioneer in the specialty and high-performance coatings market, based in Appleton, Wisconsin. Appvion’s coating solutions are applied to a wide variety of flexible substrates, including products from an FDA-compliant facility. Primary product offerings include direct thermal labels and film solutions and renewable, fiber-based consumer and industrial packaging solutions.