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Appvion Welcomes Linnea Keen as Strategic Sales Director

Written by Mike Feagles | Nov 19, 2025

Appvion Welcomes Linnea Keen as Strategic Sales Director

Appleton, Wisconsin, November 19, 2025 – Appvion is pleased to announce that Linnea Keen has joined the company as Strategic Sales Director, officially starting on November 3. Keen brings more than 25 years of experience in the pressure-sensitive labels and specialty papers industry, with a proven track record of driving growth and building strong customer partnerships.

 

“I’m thrilled to join Appvion and be part of such an innovative, forward-thinking organization,” said Keen. “My priority is to deepen partnerships and deliver solutions that meet our customers’ evolving needs. By aligning strategic initiatives with customer goals, I aim to drive growth and create lasting value. I look forward to collaborating with Appvion’s talented team to build on its strong foundation and contribute to continued success.” 

Keen’s impressive career includes leadership roles such as President & CEO of TLMI, where she transformed the organization over the past five years, and previous positions as VP of Sales North America and Director of Strategic Sales at UPM Raflatac. Her expertise spans sales strategy, team development, and fostering strong relationships across the supply chain. 

“We’re thrilled to welcome Linnea to the Appvion team,” said Kevin Clunie, President of Appvion. “The leadership and innovative spirit Linnea has demonstrated throughout her career have made a lasting impact on our industry. The addition of Linnea brings exceptional creativity, energy, and deep market experience, along with the respect and admiration of peers throughout the label and packaging community. Linnea’s arrival comes at the perfect time as we continue to strengthen partnerships, drive innovation, and create value for our customers.”

 

About Appvion Operations, Inc.

Appvion was founded in 1907 and is a pioneer in material science, providing full-service specialty and high-performance coating solutions. Headquartered in Appleton, Wisconsin, Appvion develops innovative, water-based, and environmentally responsible coating solutions for consumers’ everyday life. Primary product offerings include direct thermal paper and film solutions and renewable, fiber-based consumer and industrial packaging solutions. Appvion applies functional coating solutions to a wide variety of flexible substrates, including products from an FDA-compliant facility. As a leading manufacturer in North America, you can count on Appvion to tackle your customers’ biggest challenges. Connect with us on Twitter and LinkedIn to learn more.